---
title: About – Global Expand
description: Built on 250+ expansions of direct experience. Why we're building the intelligence platform for international expansion — and the team behind it.
---

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# We build global growth intelligence

Built on 250+ expansions of direct experience. This is why we're building the intelligence platform for international expansion — and who's building it.

 WHY WE'RE BUILDING GLOBAL EXPAND

## The biggest decision a company makes, made with the least information

International expansion is structurally broken: fragmented intelligence, advisory that disappears once the plan is built, and a 70% failure rate. We're rebuilding it as one platform.

*"I've helped 250+ companies expand into new countries. The pattern was always the same — the biggest decision they'd ever make, answered with guesswork. So we built the system we always wished existed."*  
— JanWillem Gille, Founder GlobalExpand.io

[Book a demo](https://globalexpand.io/contact-us?hsLang=en)

![GE_City_NYC_Berlin](https://globalexpand.io/hubfs/GE_City_NYC_Berlin.svg "GE_City_NYC_Berlin")

 OUR VISION

## To become the intelligence platform companies depend on for every market they enter

Accessible to every ambitious company — not just the Fortune 500. The platform every company runs an expansion through, the way they already run a CRM or a financial model.

 WHY NOW

## The decision layer can finally have a platform

![](https://globalexpand.io/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Activity.svg)

#### Borders are moving

Tariffs and supply-chain restructuring are forcing every company to rethink which markets to grow into — not just optimise the ones they're already in.

![](https://globalexpand.io/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Database.svg)

#### AI collapses the cost

Reasoning across dozens of market variables at once was impossible five years ago. Going multi-country used to mean hiring local teams; now the intelligence comes first.

![](https://globalexpand.io/hubfs/raw_assets/public/@marketplace/kalungicom/atlas-theme/images/Codepen.svg)

#### Institutions want the tooling

VCs, banks, accelerators and trade agencies want expansion infrastructure they can deploy across a whole portfolio — one licence unlocks many companies.

 THE TEAM

## Operators who lived the problem first

### Jan Willem Gille

Founder 

Leads vision, partnerships and commercial. Has personally guided 250+ international expansions and is a second-time founder — he built and exited a company before starting Global Expand. The pattern he kept seeing is the reason this company exists. 

 

### Joel Massicotte

Chief Technology Officer

 Owns the platform, the AI architecture and the enterprise build. A senior engineering leader with a security and CISO background, he makes the intelligence explainable, auditable and ready for institutional partners. Host of the #BlameDevOps podcast. 

### Dennis Pietersma

Head of Growth & Partnerships  
 Owns enterprise distribution and partner-led go-to-market. With a deep foreign-direct-investment and market-access network across Europe and North America, he turns one institutional relationship into a pipeline of companies. 

 LET'S BUILD IT TOGETHER

## The world is open for business. We help you decide where.

[Book a demo](https://globalexpand.io/contact-us?hsLang=en) [Talk to us](mailto:hello@globalexpand.io)

![GE_GlobalExpand_Horizontal_B](https://globalexpand.io/hubfs/GE_GlobalExpand_Horizontal_B.svg)

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### Links

- [Home](https://globalexpand.io?hsLang=en)
- [About Us](https://globalexpand.io/about-us)
- [Platform](https://globalexpand.io/platform?hsLang=en)
- [Contact Us](https://globalexpand.io/contact-us?hsLang=en)
- [Solutions](https://globalexpand.io/solutions?hsLang=en)
- [Insights](https://globalexpand.io/insights-resources?hsLang=en)
- [Book a Demo](https://globalexpand.io/contact-us?hsLang=en)

### Contact

- [hello@globalexpand.io](mailto:hello@globalexpand.io)
- [+1 416 788 2204](tel:+14167882204)
- 161 Bay St, Toronto, M5J 2S1

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